D Nuts || August 3, 2007

Your ears don't deceive you, local music fans; that there's The Deathray Davies' "Release The Squid" on a commercial for the soon-to-be number-one video game in America. This isn't the first time that the DRD's music has been in the background of nationally televised product, but prior spots were mostly on MTV reality shows. This spot, already in serious rotation on places like ESPN, is a considerable upgrade in potential eyes and ears.

It's news to DRD lead singer John Dufilho, who found out about the spot when a friend called to congratulate him; the ad spot was arranged by his label, not the band. "This couldn't be further out of left field for me, because I'm not into sports at all," he says. And video games? "Yeah, I don't know a thing about them, either. I'm just in a bubble." -SM