D Nuts || October 31, 2006
After hearing Rhett Miller sing about his goddamn baby over and over this weekend, we thought we were done with imperfect advertising tie-ins, but we received a link from The Polyphonic Spree today with a "treat for you tricksters from us and adidas." Oh, goodie.
It's a slow, awkward site, so we don't recommend following the link. Basically, this Major League Soccer playoffs promotion ties each qualifying team in the league with a band from its respective city. The New England Revolution is matched with Mates of State, DC United gets Spank Rock, FC Dallas teams up with the Spree, and so on. To prep for each game, the competing cities' bands are "mashed up" in a video...but, oh, lordy, how adidas blows this one.
Get ready for repeated use of the phrase "marketing genius," because whichever marketing genius Googled the phrase "mash-up" and made the Spree's spot must've clicked here instead. The video combines the Spree's new single, "Mental Cabaret," with some band called Vaux out of Denver...not that the bands sync up naturally in the first place, but most of the clip is spent clumsily attaching one song to the other. Though a few cool mash-up moments do emerge by the end of the clip, the unnecessary MLS crowd and action clips inserted into the music make the whole affair too painful to endure.
That said, if you're a Spree hound and desperately want to see video footage from the band's Granada Theater performance last month, the video link is below (and will save you the trouble of surfing through the piss-poor adidas site). Fortunately, FC Dallas was knocked out of the first round of the playoffs, so no more Spree mash-up clips are in the pipeline in the near future. Maybe next year... -SM
Direct video link (QuickTime format)
It's a slow, awkward site, so we don't recommend following the link. Basically, this Major League Soccer playoffs promotion ties each qualifying team in the league with a band from its respective city. The New England Revolution is matched with Mates of State, DC United gets Spank Rock, FC Dallas teams up with the Spree, and so on. To prep for each game, the competing cities' bands are "mashed up" in a video...but, oh, lordy, how adidas blows this one.
Get ready for repeated use of the phrase "marketing genius," because whichever marketing genius Googled the phrase "mash-up" and made the Spree's spot must've clicked here instead. The video combines the Spree's new single, "Mental Cabaret," with some band called Vaux out of Denver...not that the bands sync up naturally in the first place, but most of the clip is spent clumsily attaching one song to the other. Though a few cool mash-up moments do emerge by the end of the clip, the unnecessary MLS crowd and action clips inserted into the music make the whole affair too painful to endure.
That said, if you're a Spree hound and desperately want to see video footage from the band's Granada Theater performance last month, the video link is below (and will save you the trouble of surfing through the piss-poor adidas site). Fortunately, FC Dallas was knocked out of the first round of the playoffs, so no more Spree mash-up clips are in the pipeline in the near future. Maybe next year... -SM
Direct video link (QuickTime format)
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